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Google to push down search rankings of websites with low-quality pages

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Google has rolled out a major change in their search algorithms and has re-designed them to push down the search rankings of websites that have low-quality pages. Google has termed these low-quality websites as ‘content farms’. To start with, Google has implemented this change in US only and plans to roll it out elsewhere over time. According to Google, their simple goal is to give people the most relevant answers to their queries as quickly as possible and ensure that the quality of results helps the company to improve Google Search.

Amit Singhal, Google fellow, and Matt Cutts, principal engineer, Google, said, “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

According to Google, the changes will noticeably impact 11.8 per cent of the search queries made on “Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does,” the company said.

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